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Vision and Mission

Vision

CHO 2023 STRONG BRAVE DIFFERENT

The Company is aiming to become the leader in designing, creating, and manufacturing innovative world-class technology, professional management and unique knowledge by using to reach the excellence, building customer confidence and satisfaction with consciousness in corporate social responsibilities and environmental concerns. The Company target to proudly supply quality products under the name CHO as a world-class brand. And to create the happiness to the stakeholders, as well as to enhance our competitiveness to become the leader of innovative technology for the sake of Thailand.


Mission

  • To build unique knowledge of CHO and to develop our employer.
  • To increase recognition, awareness and confidence in the brand “CHO”.
  • To produce a great variety of safe and user friendly products and services those are not only sustainable but environmental friendly as well. 
  • To create happiness for our employees and stakeholders.
  • To research and constantly develop new technology.
  • To achieve excellence in finance and marketing.
  • To receive TQA and National Innovation Agency awards by the year 2018 as well as Petty Patents not less than 5 projects per annum.
  • To build the identity of “CHO” species.

Unique

C = Creativity to drive innovative developments

H = High Performance Organization under Good Governance

O = One of a kind along with identity of “CHO” species

Identity

“STRONG, BRAVE AND DIFFERENTIATION”